THUNDER BAY, ON – First-year students in the Business Marketing program at Confederation College are hosting Enterprise Challenge Market Days this week. Each day, students are selling products that they have created by upcycling or repurposing unused materials.
Proceeds from the week-long sale will be donated to Confederation College’s Emergency Student Food Bank.
Products range from Christmas ornaments, accessories and home décor to terrariums, pet products and keychains. 32 student groups will be setting up shop for the week, selling to the college community. The public is also invited to stop in and do some holiday shopping. The market, which started yesterday, will be open until November 27 from 9:00 a.m. to 3:00 p.m. each day in the Shuniah Student Lounge and outside the Ryan Hall Cafeteria.
To successfully complete the Enterprise Challenge, each student was required to first develop their own individual code of ethics. Students then worked together in teams to create a basic marketing plan, manufacture a new product using repurposed or upcycled materials and promote the sale of that new product.
“The Enterprise Challenge teaches our students the importance of being accountable and emphasizes the critical roles that sustainability and social responsibility play in today’s business environment,” said Erin Oner, Program Coordinator and Professor for Business Marketing at Confederation College. “With proceeds being contributed to the Emergency Student Food Bank, it’s also our way of helping out students in need.”
