THUNDER BAY – “The Seven Days With the Giant” campaign began four years ago and has become a popular foundation of our marketing strategy, drawing interest from avid outdoor adventure seekers. The program weaves our connection to the natural environment with our great urban culture and contributes to our vision to become regarded as Canada’s Best Outdoor City.” according to Paul Pepe, Manager of Tourism for the City of Thunder Bay. “This year, the program has expanded to showcase some of the exciting regional experiences beyond our city limits and utilizes some of North America’s most respected outdoor adventure media to attract avid travelers to our area.”
Tourism Thunder Bay, in association with local and regional tourism organizations and operators, is bringing back Canada’s ultimate outdoor adventure campaign–Seven Days With The Giant.
This summer, one lucky winner and three friends will enjoy an all expense paid weeklong adventure exploring the city and North Shore region. Winners will start with paid return airfare from anywhere in North America, digital camera package, camping gear and a beautiful Thunder Bay print. From there, they will create their own adventure with the assistance of Lake Superior Visits to include exploring Sleeping Giant Provincial Park, Kakabeka Falls, Fort William Historical Park, sailing and angling on Lake Superior, mountain biking, hiking, culinary and cultural adventures, and many more customizable outdoor and urban activities.
This year’s program, valued at over $15 000, expands to include, not only Thunder Bay experiences but those from the Dorion and Nipigon areas as well, opening up even more opportunities for the winners to explore the variety of adventures that suit their tastes and abilities.
The campaign’s target reach is also evolving to focus on more experiential Canadian and US travel media including Explore Magazine, National Geographic, Canadian Geographic, AAA Living, Lake Superior Magazine, Northern Wilds and Canoe and Kayak print and digital media channels.
This year’s sponsors include Ontario Parks, Ontario Ministry of Tourism and Culture, OTMPC, Best Western Norwester Hotel and Conference Centre, National Car Rental, Lake Superior Visits, Fort William Historical Park, Gear Up for Outdoors, SailSuperior.com, Epic Adventures, Lot 66, Caribou, 5 Forks, Thunder Bay Observatory, Archie’s Charters, Golf Thunder Bay, and many other local and regional visitor experience providers.
Contest entry is available online at www.VisitThunderBay.com beginning at 12 noon, Tuesday February 15, 2011 and ends at 12 Midnight, May 31, 2011.