Ikea Mocks Apple With Eternal Battery Book

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Apple® today announced iPad Air™, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design
Apple® today announced iPad Air™, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design
IKEA, never one to shy away from advertising ideas poking fun at itself, is mocking Apple ads in a new video for its 2015 catalogue. “The 2015 IKEA catalogue comes fully charged and the battery life is eternal,” says an enthusiastic Swede, occupying the spot normally reserved for Apple design guru Jonathan Ive in the technology…

IKEA does spot-on mockery of Apple ads

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