THUNDER BAY – Business – Thunder Bay based marketing agency Palmer Creative Group continues to make waves in the industry, helping businesses, government agencies and tourism boards establish dominant presences in key U.S. markets.
With a proven track record of success, the company has positioned destinations like Travel Manitoba and Ontario Tourism at the forefront of travelers’ minds, particularly in the Midwest United States market. Now, the agency is setting its sights on a new frontier—assisting Indigenous communities in marketing their hunt and fish camps to American outdoor enthusiasts.
“We are thrilled to welcome you to our collaborative space, where tourism and government agencies unite to amplify our collective impact,” said Kevin Palmer, founder of Palmer Creative Group. “We’ve seen incredible success in bringing travellers to Manitoba and Ontario, and we’re excited to extend this expertise to Indigenous communities, helping them connect with the American market in a meaningful and sustainable way.”
Building a Tourism Powerhouse
Palmer Creative Group has played a key role in Travel Manitoba’s expansion into U.S. Midwest markets, including Minnesota, Illinois, Wisconsin, Missouri, and Indiana. The agency’s innovative marketing efforts have helped cement Manitoba’s status as a premier travel destination.
Palmer Creative Group has also partnered with Ontario Tourism, delivering a refreshed booth design and creative strategy that captivated attendees at All Canada Shows across the U.S. Midwest.
“Our latest work with Ontario Tourism lit up their show booths with fresh new creative and a design that had guests flocking to their location,” said Palmer.
Expanding Support for Indigenous Tourism
With a deep understanding of how to engage the American outdoor market, Palmer Creative Group is looking to support Indigenous-owned hunt and fish camps by helping them reach U.S. travelers who are passionate about authentic outdoor experiences.
“Indigenous communities offer some of the most breathtaking and culturally rich outdoor adventures in North America,” Palmer said. “By crafting compelling marketing strategies, we can help these businesses thrive, bringing in visitors who are eager to experience traditional hunting and fishing expeditions while supporting Indigenous tourism.”
The agency’s expertise in media placement, branding, and experiential marketing will be leveraged to give Indigenous tourism operators a competitive edge.
Media Partnerships That Make an Impact
A key to Palmer Creative Group’s success is its ability to leverage major media platforms to engage audiences effectively. Their collaborations with ABC Chicago and KARE 11 Minneapolis brought vibrant storytelling to television screens, showcasing the breathtaking experiences waiting for visitors in these destinations.
Meanwhile, radio campaigns across the U.S. Midwest have proven to be a major success, reinforcing Travel Manitoba’s messaging and branding.
“Our partnership with radio stations ensured that our messaging was pounded into the minds of our prospects – so much so that many would screen the trade show exhibitors to ensure that they were indeed part of the ‘Manitoba Monster Team,’” Palmer recalled. “Yes, we had members of the public approaching the booths singing our jingle—hahaha!”
A Lasting Presence in Key Markets
Palmer Creative Group’s commitment to long-term brand building has made a tangible impact, particularly through outdoor signage and sponsorships at All Canada Shows across the Midwest. Their media and marketing strategies have expanded Manitoba’s influence beyond the Midwest, reaching as far as Texas and Arizona, sparking interest and excitement among potential travelers.
As the agency now looks to Indigenous hunt and fish camp operators, their goal is to create the same lasting impact.
“Together, let’s continue to elevate our tourism initiatives and make a lasting impression on travellers,” said Palmer. “We look forward to working with Indigenous communities to bring their incredible outdoor experiences to the forefront of the American market.”
With this expansion, Palmer Creative Group is reaffirming its dedication to innovative tourism marketing—helping destinations and businesses of all sizes thrive in an increasingly competitive travel landscape.
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