With 14.5 million fans in Canada, the NFL continues to invest in new engaging fan experiences
TORONTO, Aug. 22, 2024 – NFL Canada will kick off the 2024 football season with The Huddle, presented by Captain Morgan — the third iteration of the Canadian fan experience — with 14 new viewing parties in Toronto, Montreal and Vancouver.
Launching on Thursday, Sept. 5, the first event will take place in Toronto at King Taps restaurant, located at 100 King St. W, where fans can catch Super Bowl LVIII champions, the Kansas City Chiefs match up against the Baltimore Ravens.
Guests can check out their favourite teams going head-to-head, while having the opportunity to win official NFL swag, snap pics with the Vince Lombardi Trophy and catch local DJs at select viewing parties. There will be special guest appearances from NFL Legends, mascots and cheerleaders to recreate in-person NFL experiences.
Starting Thursday, Sept. 5 and running until Sunday, Nov. 17, The Huddle viewing parties will pop up at local restaurant partners including King Taps and RendezView in Toronto, Village Taphouse in Vancouver and La Belle et La Boeuf in Montreal.
“With over 14.5 million fans in Canada, we’re looking to ignite new fandom across the country and spark excitement in our major markets,” said Tara Chetkowski, director of marketing & fan development, NFL Canada. “Following incredible momentum in Toronto, we’re bringing The Huddle viewing parties to Canadians nationwide, to give fans the opportunity to enjoy the game the way it’s meant to be celebrated: together.”
As part of the The Huddle event series, Captain Morgan will launch its We Fan Different campaign – a movement that celebrates the unique spirit of Canadian football fandom. Captain Morgan will show up at various touch points throughout The Huddle events across Canada including sampling, prizing and opportunities for NFL enthusiasts to showcase their very own game day traditions, because we’re a country that has passionate fans who cheer for their favourite teams from afar.
NFL fans are encouraged to reserve tables ahead of time to secure spots at each restaurant in Toronto, Montreal and Vancouver.
Book your table directly with participating restaurants.
The Huddle Schedule:
Toronto:
- Thursday, September 5 at King Taps // First Canadian Place
- Ravens vs. Chiefs
- Vince Lombardi Trophy
- Ravens Marching Band and Cheerleaders will be in attendance
- Friday, September 6 at King Taps // First Canadian Place
- Packers vs. Eagles
- Local Toronto artist activation with KiraMadeThis
- Friday, September 6 at RendezViews
- Packers vs. Eagles
- Vince Lombardi Trophy
- Sunday, September 8 at RendezViews
- Rams vs. Lions
- Vince Lombardi Trophy
- Thursday, September 12 at RendezViews
- Bills vs. Dolphins
- Billy the Buffalo
- NFL Legend Fred Jackson will be joining to snap pics and engage with fans
- Local Toronto artist activation with KiraMadeThis
- Sunday, September 15 at RendezViews
- Bengals vs. Chiefs
- Vince Lombardi Trophy
- Sunday, October 13 at King Taps // King West
- Lions vs. Cowboys
- Monday, October 14 at King Taps // King West
- Bills vs. Jets
- Sunday, November 17 at King Taps // King West
- Chiefs vs. Bills
- Chiefs Mascot and 4 Chiefs Cheerleaders will be in attendance
Montreal:
- Sunday, September 15 at La Belle et La Boeuf
- Bengals vs. Chiefs
- Sunday, November 17 at La Belle et La Boeuf
- Chiefs vs. Bills
Vancouver:
- Sunday, September 8 at Village Taphouse
- Rams vs. Lions
- 4 Rams Cheerleaders will be in attendance
- Monday, September 30 at Village Taphouse
- Seahawks vs. Lions
- Monday, September 30 at King Taps // Kelowna Lakeside
- Seahawks vs. Lions
RendezViews Full Schedule here