Retailer Shifting Strategy with Store Closures and Expansion of Interactive Play Spaces
THUNDER BAY – The Toys “R” Us location in Thunder Bay is among six Ontario stores set to close as part of the retailer’s latest restructuring plan. Toys “R” Us Canada announced that it will be shutting down stores in Thunder Bay, London, Thornhill, Mississauga, Sudbury, and Hamilton as it shifts focus toward new in-store concepts.
Liquidation Sales Begin in Thunder Bay
With the Thunder Bay location slated to close within eight weeks—or sooner if inventory sells out—shoppers have already started hunting for deals. Current discounts include:
- Most items at 10% off
- Select merchandise up to 40% off
Saturday saw a steady stream of bargain seekers, eager to take advantage of the clearance sales.
A New Strategy for Toys “R” Us Canada
Toys “R” Us Canada is closing these locations to “rationalize” inventory and make room for new retail experiences, including:
- Expanding Wonderlab, the brand’s interactive play concept
- Integrating HMV sales areas within stores, leveraging its entertainment retail brand (also owned by parent company Putman Investments)
While Thunder Bay and five other cities will lose their stores, the retailer appears committed to revamping its presence with more immersive and experience-driven shopping.
End of an Era in Thunder Bay
The closure marks the end of Toys “R” Us’ presence in Thunder Bay, where it has been a go-to destination for generations of kids and families. With changing shopping habits and increased online competition, the company is shifting focus—but locals still have a limited window to grab deals before the store closes for good.