With the help of digital platforms, interactive apps, and augmented and virtual reality, beloved game show formats are being brought back with a modern twist. Amazon and Netflix play a key role here, with participation features, virtual elements, and game-style interactivity helping to modernise beloved shows.
The Revival of Classic Game Shows in New Formats
Game shows are celebrating a comeback, with new versions of the classics being released. Movements like this ensure that new people are given an entry point to the show, helping creators target new demographics. One example would be Deal or No Deal. This classic game show has been adapted into a digital and online version, where players can open virtual briefcases. It’s also made a comeback in other entertainment verticals, including the iGaming market. The Betfair Deal or No Deal slot game clearly shows this. It’s an online slot with five feels, but with the added twist of having the banker make you an offer, replicating the classic format of the original series. The round ends when you either bank cash, or choose a box that contains one or two free spin bonuses.
With games like this being so successful, it’s no surprise that both Netflix and Amazon are capitalising on the trend and releasing their own game show formats with an interactive twist, so people can engage on any device from anywhere.
Amazon and Netflix’s Investment in Game Shows
Amazon’s The Price is Right is an interactive version of the classic show, in which people play the game at home through Alexa, guessing the price of various Amazon products.
Trivia Quest from Netflix is very similar to Jeopardy and Who Wants to Be a Millionaire. Both shows have a question-and-answer format, but Trivia Quest instead adds an interactive element where people at home can answer questions in real-time.
However, Amazon and Netflix aren’t just focusing on bringing back classic game shows. They are also creating their own unique interactive experiences, where people can engage with content in whole new ways. Netflix’s You vs. Wild was a hit for the company. It’s an interactive show in which people are tasked with getting Bear Grylls out of the wilderness safely. This resulted in a spike in viewers for the show in general.
They have also released shows like Black Mirror: Bandersnatch, where viewers have the option to influence the outcome of the game or the story. Technology like this just goes to show how entertainment is changing, and how interactivity is at the forefront of streaming services.
All in all, interactive experiences on these large platforms have helped to usher in a new era of entertainment. Classic game shows are making a comeback in innovative formats, with new fans being brought into the fold as the years go by.
By modernising the classic formats of games, it seems that Amazon and Netflix have unlocked a whole new market. This, combined with the companies creations of their own interactive experiences, has really helped them to solidify their presence as innovators in the entertainment market.
