#DontDriveHigh: Winnipeg Police Launch Drug-Impaired Driving Enforcement Initiative

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Impaired Driving

WINNIPEG, MB – The Winnipeg Police Service (WPS), in partnership with Manitoba Public Insurance (MPI), has launched its Roadwatch initiative to tackle drug-impaired driving. The enforcement project, running from January through March, aims to target drivers under the influence of cannabis and other substances.

Rising Concern: Drug-Impaired Driving

While alcohol remains the leading cause of impaired driving offences, cannabis impairment ranks second. Last year’s enforcement project recorded alarming results:

  • 243 traffic stops
  • 148 oral fluid tests, with 64 (43%) testing positive for cannabis
  • 36 Provincial Offences Act notices for violations, including unlawful cannabis storage in vehicles and consumption in vehicles

“Impaired driving—whether by alcohol or drugs—puts everyone at risk. These initiatives are crucial to ensuring the safety of all road users,” stated WPS.

Focus on Cannabis Edibles

This year, the campaign emphasizes the dangers of cannabis edibles, including gummies, oils, and baked goods. The Liquor, Gaming & Cannabis Authority of Manitoba reports that edible sales have nearly doubled since legalization in 2018.

Unlike inhaled cannabis, edibles take longer to process, with effects peaking up to four hours after consumption and lasting up to 12 hours. Drivers are being reminded:
Don’t Drive High. Wait at least 12 hours after consuming edibles before driving.

Education and Enforcement

The initiative combines enforcement with public education to promote long-term safety. By engaging with the public, WPS hopes to spark conversations at home and ensure young drivers understand the dangers of impaired driving early on.

“We all have a role in keeping our roads safe. Prevention, education, and enforcement are key to reducing tragedies caused by impaired driving,” said WPS officials.

Year-Round Road Safety

Building on the success of the December Checkstop program, WPS reminds motorists that impaired driving is a year-round issue. The #DontDriveHigh campaign is supported by MPI and provincial funding, as part of efforts to address challenges stemming from cannabis legalization.

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