Canadian Businesses Face Mixed Holiday Outlook Amid Rising Debts and Consumer Challenges

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THUNDER BAY, ON – As the holiday season nears, Canadian businesses are contending with a mix of opportunities and hurdles. A new report from Equifax Canada sheds light on contrasting trends in business debt, confidence, and sector-specific challenges.

Economic Landscape Shows Mixed Signals

According to Equifax Canada, business confidence is improving, bolstered by lower interest rates and easing inflation. However, this optimism is unevenly distributed, with newer businesses feeling the pressure of mounting costs and older firms opting for caution.

Debt Trends: New Businesses Drive Surge

The report reveals that total business debt reached $35 billion in Q3 2024, reflecting a 15.3% increase compared to last year. Notably, businesses less than two years old are responsible for much of this debt growth as they take on loans to cover the high costs of operations. Meanwhile, established businesses are scaling back debt, reflecting a cautious approach to the economic recovery.

Retail Sector Struggles Amid Headwinds

Retailers are grappling with multiple challenges as the holiday season kicks off. Consumer spending on discretionary items remains weak, a trend compounded by disruptions caused by the ongoing Canada Post strike. The retail sector is also experiencing higher delinquency rates, creating further instability.

Jeff Brown, Head of Commercial Solutions at Equifax Canada, explains, “Between the Canada Post strike and weaker consumer spending, small businesses face an uphill battle during what is usually a critical period for retail success.”

Insolvency Rates Drop, But Risks Persist

Despite rising debt levels, the number of businesses filing for insolvency has decreased, providing a silver lining. However, financial recovery is far from uniform. Trade delinquencies are on the rise, particularly in the financial and industrial sectors, driven by installment loan defaults.

Brown adds, “Newer businesses are driving debt growth as they navigate the high costs of establishment and operation. While they contribute significantly to the economy, rising delinquencies remind us that financial recovery is not evenly distributed.”

Holiday Season Challenges Demand Resilience

As the holiday season progresses, businesses must navigate a delicate balance between optimism and caution. For many, this period presents crucial opportunities to boost revenue, but it also demands strategic resilience to overcome economic uncertainties.

The report suggests that while easing inflation and interest rate cuts could help stabilize the economic environment, businesses—particularly in retail—will need to adapt quickly to challenges such as logistical delays and shifting consumer behavior.

Looking Ahead
With mixed signals defining the current landscape, businesses in Canada, including those in Thunder Bay and Northwestern Ontario, must remain proactive and adaptable. While some sectors may see a rebound, the path to recovery will likely remain uneven, making resilience the key to weathering the storm.

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