God’s Way All the Way: Life Surge’s Uncompromising Commitment to Biblical Principles in Business

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God's Way All the Way: Life Surge's Uncompromising Commitment to Biblical Principles in Business

With its series of live events selling up to 100,000 tickets annually, Life Surge is America’s fastest-growing Christian business.

“We believe God has called us on a mission to lead a global movement of people who surge their lives God’s way. Life Surge brings together leading voices in faith and finance to inspire, equip, and transform our attendees,” Life Surge CEO Joe Johnson said.

The rapidly growing Christian organization has taken the faith-based business world by storm with its unwavering dedication to biblical principles. Founded just over three years ago, Life Surge has transformed from a fledgling startup to an expanding enterprise.

Based on the elements of worship, wisdom, work, and wealth, Life Surge primarily reaches the masses through its in-person events in cities such as Boston, Chicago, Denver, Los Angeles  and beyond.

How Life Surge Is Becoming a Spiritual Powerhouse

Life Surge’s mission to inspire, transform, and equip people to surge their lives God’s way is working to fill a void in Christian teaching about wealth creation. Its core values are an acronym for SURGE — Surge-obsessed, Uniquely entrepreneurial, Results-driven, God-centered, and Excellence-focused.

When Johnson and his team need to make a major decision, he says they pray about it. “Last summer, as an example, we were challenged with the concept of how the industry does certain things and how we want to do certain things,” Johnson shares. “We sort of spent some time really praying and seeking God for direction, and we came up with a statement called ‘God’s way all the way,’ meaning we are not going to compromise who we are and do it what we would call the world’s way or the industry way.”

Johnson says he views his Christian beliefs both personally and professionally as a full-time, seven-days-a-week mindset.

“When we look at our organization, we look at how can we do it God’s way all the way without compromise? So that’s been a personal philosophy,” Johnson adds.

Life Surge’s Biblical Blueprint

Johnson says Life Surge is growing its organization with biblical verses in mind.

“There’s the biblical commandment to be fruitful and multiply, fill the Earth, but we use that in a business setting that we want to be fruitful as individuals and we’re always multiplying,” Johnson describes.

“Our organization has grown so fast that if you’re not multiplying yourself, if you’re not basically creating a new disciple, and you’re not grooming and training somebody else to take over your current role, you’re probably not doing the right thing because we need people that are going to be fruitful, productive, and then they’re going to duplicate, multiply themselves, and move on to the next thing.”

This philosophy manifests in various ways, from their approach to marketing to their selection of speakers at events. Life Surge has become a magnet for high-profile Christian figures, with recent and upcoming speakers including musicians like Crowder, actors like Kelsey Grammer, and business personalities like Robert Herjavec from Shark Tank.

Another Life Surge speaker, Soul Surfer Bethany Hamilton, added that she hopes people gain a better sense of resiliency in their lives through faith, which could, in turn, help them overcome life and business struggles.

“One true thing that brings me resiliency and hope is my faith in God and knowing that God’s grace is sufficient for me,” Hamilton said during a Life Surge event that was shared on TikTok. “I feel like God’s my life jacket for that five-wave set.

“So I hope that today is an encouragement for you. That you can overcome those gnarly five-wave sets — those challenges that come your way. Sometimes life can beat you down so much that you feel like you can’t overcome it. But God’s grace is sufficient for us and he’s always there for us.”

Life Surge is in the midst of expanding its offerings to include more educational products in areas like business development. The organization is also exploring ways to extend its reach to smaller markets through virtual means, always with an emphasis on maintaining the sense of community that has been crucial to their success.

“Our reach extends far beyond the stage,” Johnson said

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