Selling on Amazon can be an incredibly rewarding way to start or grow an e-commerce business. With millions of active buyers, Amazon offers access to a huge potential customer base. However, the platform also brings challenges that new sellers must navigate in order to find success. This article provides insider tips to help new sellers maximise sales and avoid common pitfalls when first starting out on Amazon.
Optimise Listings for Amazon’s Algorithm
One of the most important things new sellers need to understand is how Amazon’s algorithm works when customers search for products. You need to carefully optimise each product listing so that it ranks highly in relevant search results. This includes:
- Choosing targeted keywords and working them naturally into your title, bullet points and description. Think about what search terms customers would use to find your product.
- Writing compelling product descriptions that convince the customer your product is the best choice. Include key features, benefits, and everything that makes your product unique.
- Having high quality product photos that show your product in the best light. Follow Amazon’s image guidelines for size, backgrounds, etc.
Master Amazon PPC Ads
Another key strategy for new sellers is to leverage Amazon’s advertising platform to promote your listings. Amazon Product Ads let you bid on keywords so your products appear at the top of search results. This is crucial for sales visibility. To use Amazon ads effectively:
- Research high volume keywords related to your products with low competition from other advertisers. Target only keywords with significant search volume to make your ad spending worthwhile.
- Set a daily budget that works for your profit margins and monitor performance. Many sellers find a budget between £5-15 per day provides a good return on investment.
- Use automatic targeting and let Amazon find search terms matched to your products. Their algorithm generally finds profitable keywords sellers miss.
- Consider hiring an Amazon ads agency like We Are Polymer to expertly manage and optimise your ad campaigns.
Take Advantage of the Fulfilled by Amazon (FBA) Program
One of the best things new sellers can do on Amazon UK is enrol in the FBA program. With FBA, you send your products to Amazon’s warehouses and they take care of storage, packing and delivery for orders. This provides Prime eligibility and earns your listings the “Fulfilled by Amazon” tag, which boosts conversion rates. The key benefits of FBA include:
- Increased sales – FBA listings can see up to 3x more sales than non-FBA products.
- Reduced workload – Amazon handles all fulfilment work, so you can focus on growing your business.
- Better customer service – Amazon’s excellent fulfilment operation means customers get fast, reliable delivery with easy returns.
Monitor Reviews and Feedback
- Customer reviews are extremely influential in buying decisions on Amazon. As a new seller, closely monitor your product reviews and feedback scores. Make sure to:
- Respond professionally to any negative reviews to resolve issues.
- Offer discounts for customers willing to leave honest positive reviews. This can help generate an initial boost.
- Encourage satisfied buyers to leave reviews by sending follow-up emails.
By continually focusing on improving reviews and feedback, you can build social proof and a reputation over time, which can drive conversions.
Launching a new Amazon selling business requires research, preparation, and focus. Following these insider tips will help you get your store off to a strong start.
