Free-to-attend Stockyards Stampede programming complements PBR’s unparalleled premium offering affording fans a new intimate, all-inclusive way to experience the Biggest Week in Western Sports
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GRAMMY Award-winning Brothers Osborne and renowned Texas country artist Stoney LaRue headline musical lineup in the Metroplex
By Kacie Albert
FORT WORTH, Texas – PBR (Professional Bull Riders) today announced the packed lineup of entertainment programming that will accompany the 2024 PBR World Finals: Unleash The Beast and Kid Rock’s Rock N Rodeo, set to overtake Fort Worth and Arlington, Texas from May 9-19. The largely free-to-attend schedule, headlined by the Stockyards Stampede, alongside premium offerings, VIP hospitality, and musical performances, affords fans the opportunity to enjoy the pair of revolutionary Western Sports events like never before.
When the PBR World Finals get underway with Eliminations on May 9-12, fans will be able to take in bull riding’s crown jewel in an all-encompassing manner with the launch of the four-day, all-inclusive ticket package. This package includes daily event tickets to Eliminations set to be held for the first time ever inside the most iconic Western sports venue in the world, Cowtown Coliseum. Adding to the intimate allure of Cowtown Coliseum, not only was it host for the first PBR event in 1993 but it will also be set up in a manner that will ensure every fan is positioned to have dirt kicked upon them.
This unparallelled experience to the high-adrenaline competition will be accompanied by holistic hospitality offerings at Tannahill’s Tavern & Music Hall providing access to a myriad of enhanced fan experiences, including live musical performances from the likes of GRAMMY Award-winning Brothers Osborne and renowned Texas country artist Stoney LaRue.
As part of the four-day Elimination package, Tannahill’s Tavern & Music Hall, the popular restaurant in Mule Alley from Chef Tim Love, will host daily pre-parties, providing fans curated cocktails and food offerings from world-renowned Chef Love, credited for helping reinvent urban western cuisine, and post-event hospitality and entertainment. The Eliminations package will also include access to curated rider meet and greets giving ticketholders the chance to get up-close and personal with those contenders for the 2024 PBR World Championship.
Information on the special entertainment-rich package is at PBR.com/WorldFinals.com.
Paralleling the launch of Eliminations, the Stockyards Stampede will take over the Fort Worth Stockyards from May 9-12 as the fan hub, highlighted by the Michelob ULTRA Beer Tent & Pendleton Whisky Lounge in front of Cowtown Coliseum offering adult beverages, in addition to special Texas cuisine and drink specials available in the surrounding restaurants.
The Stockyards Stampede will house special activations from PBR partners including a flight simulator from the Air Force Reserve, RV display from Camping World, boot shines, hat shaping, and a pop-up barbershop courtesy Monster Energy and more, while also being the home for the official 2024 PBR World Finals: Unleash The Beast parade on Saturday, May 11 at 11:45am CT.
The Stockyards Stampede will also feature daily musical and DJ performances from the Tractor Supply Co. Stage on the Cowtown Coliseum lawn. These performers join a star-studded lineup of musical acts available to ticket holders of the four-day Eliminations package.
During the Stockyards Stampede, on Saturday, May 11 at 8am CT, PBR will hold the second annual PBR Ariat Boot Trot 5K/3K in the Fort Worth Stockyards. In addition to the PBR Ariat Boot Trot featuring a traditional 5K, runners can also sign-up for a 3K that must be completed in cowboy boots to win. Registration for the PBR Ariat Boot Trot 5K/3K is now open at https://raceroster.com/events/2024/85215/pbr-ariat-boot-trot-5k3k.
Following the Eliminations rounds on May 10-11, Cowtown Coliseum will also welcome the return of UBF’s (Ultimate Bullfighters) Midnight Bullfights. Featuring the high-adrenaline sport of freestyle bullfighting, the competing athletes will also participate in unique games, keeping those in attendance on the edge of their seats all night long.
Other marquee programming will complement these two landmark competitions, including the 2024 Women’s Rodeo World Championship and The Cowgirl Gathering that will feature hundreds of the top women’s rodeo athletes competing for life-changing money.
The Cowgirl Gathering, alongside the organization’s Art Show, Fashion Show and Essence Exchange, will be held May 9-12 across the Fort Worth Stockyards and Will Rogers Memorial Coliseum. The Cowgirl Gathering Breakaway Roping, Team Roping and Barrel Race, at Will Rogers Memorial Coliseum, Art Show, at the APHA Headquarters, and Fashion Show, at Stockyards Station, are free to attend. For ticketing information on the Essence Exchange, at Stockyards Station, visit https://cowgirlgathering.com/.
The 2024 Women’s Rodeo World Championship, the richest all-women’s rodeo in the world, awarding $750,000 in prize money, will be held May 13-16 at Cowtown Coliseum, with the daily performances open to the public. The event’s champions will then be crowned during the first day of the PBR World Finals: Championship inside AT&T Stadium on May 18.
A new addition to the PBR World Finals schedule is ABBI (American Bucking Bull Inc.) $1 Million Futurity. Free-to-attend, this event will feature the Top 30 2-year-old future bovine athlete superstars, vying for the richest prize purse in ABBI history, with the winner poised to take away $250,000.
The complete schedule, including previously announced events, is:
Thursday, May 9:
- 9am: The Cowgirl Gathering All-Girl Breakaway Roping – Will Rogers Memorial Coliseum
- 3-8pm: Stockyards Stampede – Fort Worth Stockyards
- 4:30-6:45pm: Eliminations Pre-Party with Levi Walker – Tannahill’s Tavern & Music Hall*
- 6-7:45pm: VIP Pre-Party – John Wayne Museum^
- 6-6:45pm: Tractor Supply Co. PBR World Finals Pre-Show – Fort Worth Stockyards
- 7:45pm: PBR World Finals – Eliminations Round 1 – Cowtown Coliseum*
Friday, May 10:
- 9am: The Cowgirl Gathering All-Girl Barrel Racing Exhibitions – Will Rogers Memorial Coliseum
- 10-11am: Chris Shivers’ MBR (Miniature Bull Riders) – Cowtown Coliseum
- 1pm: The Cowgirl Gathering All-Girl Barrel Racing Slack – Will Rogers Memorial Coliseum
- 3-7pm: Stockyards Stampede – Fort Worth Stockyards
- 3:30-5:45pm: Eliminations Pre-Party with Stoney LaRue – Tannahill’s Tavern & Music Hall*
- 6:00pm: The Cowgirl Gathering Art Opening Reception – APHA Headquarters
- 6:45pm: PBR World Finals – Eliminations Round 2 – Cowtown Coliseum*
- 9:15pm: PBR World Finals Drone Show – Fort Worth Stockyards
- 10pm: Eliminations Post-Event Concert with 49 Winchester – Tannahill’s Tavern & Music Hall*
- 12am: UBF (Ultimate Bullfighters) Midnight Bullfights^
Saturday, May 11:
- 8am: PBR Ariat Boot Trot 5K/3K – Fort Worth Stockyards^
- 9am: The Cowgirl Gathering All-Girl Team Roping – Will Rogers Memorial Coliseum
- 9am: The Cowgirl Gathering Essence Exchange – Stockyards Station^
- 10am-6pm: The Cowgirl Gathering Art Show – APHA Headquarters
- 10am: ABBI (American Bucking Bull Inc.) $1 Million Futurity – Cowtown Coliseum
- 10:30am-7pm: Stockyards Stampede – Fort Worth Stockyards
- 11:45am-12:15pm: PBR World Finals Parade – Fort Worth Stockyards
- 3:30-5:45pm: Eliminations Pre-Party with Eric Burgett – Tannahill’s Tavern & Music Hall*
- 6:45pm: PBR World Finals – Eliminations Round 3 – Cowtown Coliseum*
- 7pm: The Cowgirl Gathering Fashion Show – Stockyards Station
- 9:15pm: PBR World Finals Drone Show – Fort Worth Stockyards
- 10pm: Eliminations Post-Event Concert with Brothers Osborne – Tannahill’s Tavern & Music Hall*
- 12am: UBF (Ultimate Bullfighters) Midnight Bullfights^
Sunday. May 12:
- 9am: The Cowgirl Gathering All-Girl Barrel Racing Exhibitions – Will Rogers Memorial Coliseum
- 10am-6pm: The Cowgirl Gathering Art Show – APHA Headquarters
- 10am: Chris Shivers’ MBR (Miniature Bull Riders) – Cowtown Coliseum
- 9am-12:45pm: Eliminations Pre-Party with Andy Velo & Levi Walker – Tannahill’s Tavern & Music Hall*
- 10:30am-2pm: Stockyards Stampede – Fort Worth Stockyards
- 1pm: The Cowgirl Gathering All-Girl Barrel Racing – Will Rogers Memorial Coliseum
- 1:45pm: PBR World Finals -Eliminations Round 4 – Cowtown Coliseum*
- 7pm: Women’s Rodeo World Championship Gala – Tannahill’s Tavern & Music Hall^
Monday. May 13:
- 2pm: Women’s Rodeo World Championship Round 1 – Cowtown Coliseum
Tuesday. May 14:
- 10am: Women’s Rodeo World Championship Round 2 – Cowtown Coliseum
Wednesday. May 15:
- 9am: Women’s Rodeo World Championship Semi-Finals – Cowtown Coliseum
- 4:15pm: TBA Musical Performance – Cowtown Coliseum Lawn
- 7:45pm: PBR World Finals – Ride for Redemption Round 1 – Cowtown Coliseum^
Thursday. May 16:
- 10am: Women’s Rodeo World Championship Showdown Round (Team Roping & Breakaway Roping) – Cowtown Coliseum
- 4:15pm: TBA Musical Performance – Cowtown Coliseum Lawn
- 7:45pm: PBR World Finals – Ride for Redemption Round 2 – Cowtown Coliseum^
Friday. May 17:
- 1pm: Western Sports Foundation’s Peyton’s Project Runway – Tannahill’s Tavern & Music Hall^
- 5:30pm: Kid Rock’s Rock N Rodeo Fan Fest – AT&T Stadium’s AT&T Plaza^
- 7:45pm: Kid Rock’s Rock N Rodeo – AT&T Stadium^
- 10:15pm: PBR World Finals Drone Show – AT&T Stadium^
- 10:30pm: PBR World Finals After Party at TEXAS Live!
Saturday. May 18:
- 1:30pm: Bill Pickett Invitational Rodeo – Cowtown Coliseum^
- 5-8pm: PBR World Finals Fan Fest – AT&T Stadium’s AT&T Plaza^
- 7:30pm: Bill Pickett Invitational Rodeo – Cowtown Coliseum^
- 7:45pm: PBR World Finals – Championship^
- 10:15pm: PBR World Finals Drone Show – AT&T Stadium^
- 10:30pm: PBR World Finals After Party – Texas Live!
Sunday. May 19:
- 11am-2pm: PBR World Finals Fan Fest – AT&T Stadium’s AT&T Plaza^
- 12-12:45pm: Tractor Supply Co. PBR World Finals Pre-Show – AT&T Stadium’s AT&T Plaza^
- 1:45pm: PBR World Finals – Championship^
- 2pm: Mexico In Our Blood – Cowtown Coliseum^
* Denotes an event requiring a PBR World Finals – Eliminations four-day ticket package purchase.
^ Denotes an event requiring a single-day event ticket or pre-registration.
Beginning in 2024, the PBR World Finals will feature 10 rounds of action split across two venues in the Dallas-Fort Worth Metroplex in a playoff-type format.
The 2024 PBR World Finals: Unleash The Beast will get underway in Fort Worth with the four-day Eliminations on May 9-12, followed by the two-day Ride for Redemption on May 15-16, inside Cowtown Coliseum. Bull riding’s crown jewel will then conclude in Arlington, at AT&T Stadium, for the Championship on May 18-19 when the 2024 PBR World Champion will be crowned.
Following the competition inside Cowtown Coliseum on May 10-11, and AT&T Stadium on May 17-18, fans will be encouraged to turn their eyes to the skies of Fort Worth and Arlington as a unique drone show will be held to entertain eventgoers, featuring 200 drones taking the visuals seen on the dirt to the sky.
On May 18 inside AT&T Stadium, the PBR World Finals – Championship will host two additional can’t-miss sports moments. Not only will that evening feature the final rounds of competition for the Women’s Rodeo World Championship, but that evening UFC Hall of Fame fighter Cowboy Cerrone will finally take on Dana White’s Twisted Steel, a showdown of titans that has captivated fans around the world since it took shape this past January.
Before the 2024 PBR World Finals – Championship, Kid Rock’s Rock N Rodeo will be held on Friday, May 17 at 7:45 p.m. CT inside AT&T Stadium. Kid Rock’s Rock N Rodeo is a reimagined rodeo produced by PBR in partnership with Kid Rock. Six teams, each led by a legendary rodeo head coach, will compete in head-to-head, bracket-style competition at AT&T Stadium in Arlington, Texas on May 17 for a $1 million purse. Within the revolutionary new rodeo, Kid Rock will perform live in concert throughout the landmark event.
Single-day tickets for both Kid Rock’s Rock N Rodeo and PBR World Finals – Championship are on-sale now and start at $20, standard ticketing fees may apply. They can be purchased at the AT&T Stadium Box Office, online at ATTStadium.com, SeatGeek.com and PBR.com/WorldFinals, or by phone at 1-800-732-1727.
Tickets to the Kid Rock’s Rock N Rodeo, and PBR World Finals – Championship will also provide access to the event’s fan fest at AT&T Stadium’s AT&T Plaza. More information will be release on the can’t miss fan fests in the coming weeks.
