TORONTO – TECH – Apple introduced the new MacBook Air, now supercharged with the M3 chip, marking a monumental leap in the laptop’s power-efficient performance and portability. The M3 chip propels the MacBook Air up to 60 percent faster than its M1 predecessor and a staggering 13 times faster than the fastest Intel-based MacBook Air models. This advancement positions the MacBook Air as the undisputed leader in consumer laptops for AI, with the 13- and 15-inch models boasting an ultra-slim design, up to 18 hours of battery life, a breathtaking Liquid Retina display, and enhanced capabilities such as support for dual external displays and double the Wi-Fi speed of its previous generation.
Blazing-Fast M3 Chip Redefines Efficiency
Crafted with groundbreaking 3-nanometer technology, the M3 chip elevates the MacBook Air’s performance to new heights. Featuring an 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, this laptop delivers unmatched speed and efficiency. Whether it’s day-to-day tasks, professional photo and video editing, or software development, the MacBook Air with M3 effortlessly handles demanding workloads. Moreover, its next-gen GPU supports mesh shading and ray tracing, bringing hyper-realistic gaming experiences to life.
A Laptop That Understands You: The AI Powerhouse
Transitioning to Apple silicon, MacBook Air has emerged as a top-tier platform for AI, equipped with a faster, more efficient 16-core Neural Engine. This enhancement not only accelerates machine learning tasks but also powers macOS’s intelligent features, such as real-time speech-to-text and visual understanding. The MacBook Air is an ideal tool for users to leverage AI across a wide array of applications, from enhancing photos in Pixelmator Pro to noise removal in video edits.
Design and Display: Elegance Meets Innovation
The MacBook Air’s design is a testament to Apple’s commitment to elegance and durability, available in four stunning colors, including the new fingerprint-resistant midnight finish. Its durable aluminum unibody enclosure is built to last, making it a reliable companion for work and play. The laptop features a Liquid Retina display that brings content to life with vivid detail and clarity, supported by up to 500 nits of brightness and 1 billion colors.
macOS Magic: Enhancing User Experience
Paired with macOS Sonoma, the MacBook Air offers an unrivaled user experience, introducing desktop widgets, improved video conferencing features, and enhanced gaming with Game Mode. Productivity flourishes on the expansive display, with Split View and support for dual external displays. The seamless integration with iPhone and other Apple devices through Continuity features like AirDrop and Universal Clipboard elevates the MacBook Air’s utility, making it a powerhouse for both work and entertainment.
Environmental Responsibility: A Greener Future
Apple’s commitment to the environment shines through in the new MacBook Air, which is the first Apple product made with 50 percent recycled content. The laptop meets Apple’s high standards for energy efficiency and is free of harmful materials. In a stride toward sustainability, Apple aims to eliminate plastic from all its packaging by 2025, aligning with its goal to become carbon neutral across its entire manufacturing supply chain and product lifecycle by 2030.
Starting today, customers can order the new MacBook Air, with availability set for Friday, March 8. Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, heralded the MacBook Air as the top choice for anyone seeking the perfect blend of performance, portability, and industry-leading battery life—all in a fanless design. As the world’s best-selling laptop, the new MacBook Air with the M3 chip is set to redefine expectations once again.
