Amidst the bustling streets of Sacramento lies a haven for cannabis enthusiasts – Seven Leaves, a dispensary that’s grown to be much more than just a storefront. Rooted deeply in the soil of America’s original cannabis mecca, Humboldt County, Seven Leaves’ journey has been one of resilience, passion, and sheer dedication.
Born out of CEO Ty Kearns’ experiences in Humboldt County, Seven Leaves represents the evolution of the American cannabis industry. Kearns recounts living in a tent 16 miles deep into the Six Rivers Forest, facing daily hardships, including mold losses, forest fires, and even burglaries. Such foundational memories might deter many, but for Kearns and the Seven Leaves team, they serve as a reminder of their relentless spirit.
The transition from an ‘outlaw rural hustle’ to a legitimate business in the cannabis industry has been fraught with challenges. The loss of a staggering $885k in products due to the bankruptcy of their distributor, Herbl Distribution Services, was a significant blow. Yet, thanks to their ethos of financial prudence and savings, the dispensary powered through. Their journey, though arduous, has imbued them with insights and stories that now form the company’s rich tapestry.
In today’s digital age, Seven Leaves understands the importance of social media in shaping customer perceptions. They cherish their online interactions with followers, clients, and partners, viewing it as a medium to not only promote their brand but also to forge genuine connections. While they emphasize the value of in-person interactions, they acknowledge the immense power of the digital space in fostering brand loyalty.
An Eye on the Future
But what’s next for Seven Leaves? With a strategic vision in place, the company is preparing for a major expansion, aiming to license its brand in several US states, the EU, and the UK by the end of 2023. Beyond mere business growth, they have a larger mission – to hire locally, provide a decent living for their employees, and continuously adapt to the ever-evolving cannabis market. They’re not just selling cannabis; they’re creating an experience, a community, and a legacy.