By Kacie Albert
PUEBLO, Colo. – PBR (Professional Bull Riders) and Kid Rock today announced Kid Rock’s Rock N’ Roll Rodeo – a new team-formatted rodeo infused with contemporary music designed to increase the sport’s entertainment value and appeal to a broader audience.
PBR, the world’s leading Western sports organization, is tying its premier bull riding event – the PBR World Finals: Unleash The Beast – to the unique rodeo event with entertainment curated by Kid Rock, who has sold more than 35 million albums and is leaning into the growing Western sports and lifestyle market. The partnership aims to transform rodeo into a competitive team endeavor fans can better relate to within an amped-up rock and roll atmosphere – bringing more energy, fun and accessibility to rodeo events.
Kid Rock’s Rock N’ Roll Rodeo will debut on May 17, 2024, at AT&T Stadium in Arlington, Texas, preceding the PBR World Finals Championship on May 18-19, also held at the home of the NFL’s Dallas Cowboys.
The reimagined rodeo will feature a team format with six teams competing in bracket-style competition featuring Kid Rock live in concert, playing all his hits and more. The all-star rodeo team competition and upbeat production will be patterned after the successful formula PBR brought to bull riding through the Camping World Team Series launched in 2022. Six teams, each led by a head coach who will make crucial game decisions, will go head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping, a fast-growing rodeo discipline.
“Kid Rock’s Rock N’ Roll Rodeo is an evolution of rodeo and the revolution of rodeo as entertainment,” said Sean Gleason, CEO and Commissioner, PBR. “It’s rodeo reimagined – the world’s best Western sports athletes joining coached teams, competing in an exciting new way every sports fan can better understand. The team competition – with wins and losses within the event – will be surrounded by contemporary music for one unforgettable night in the NFL’s biggest stadium leading into the championship of the PBR World Finals. Our goal is a big, exciting, must-see Western lifestyle event appealing to rodeo fans as well as those new to the sport.”
“Helping to create an all-American, patriotic, competitive Western sporting event with live music is exciting to me. I love cowboy shit, and we are going to do a mash up of rodeo and rock and roll like never seen before,” said Kid Rock. “Whether it works or not, we shall see. But I would rather try to move the needle forward in entertainment than just sit back and enjoy the ride. At Kid Rock’s Rock N’ Roll Rodeo, fans can expect a sports and entertainment experience like no other.”
Ticket packages including Kid Rock’s Rock N’ Roll Rodeo (May 17) and PBR World Finals: Unleash The Beast – Championship (May 18-19) at AT&T Stadium are on sale now, available at pbr.com/worldfinals or seatgeek.com.
