Abdul Latif Jameel (ALJ) is a well-known Saudi Arabian conglomerate that operates across a range of sectors, including automotive, real estate, energy, and finance. One of the most innovative initiatives of ALJ is its commitment to promoting women’s participation in motorsport events. This initiative is part of the company’s wider commitment to empowering women and promoting gender equality in Saudi Arabia.
ALJ’s motorsport events for women were launched in 2018, following the historic decision by the Saudi government to lift the ban on women driving. Since then, ALJ has organized a series of events aimed at promoting women’s participation in motorsport, including go-karting competitions, driving workshops, and a dedicated racing team.
The highlight of ALJ’s motorsport calendar is the annual Rally Jameel, which is held at the Reem International Circuit in Riyadh. The event features a range of races, including a drag race, a time trial, and a 10-lap race. The competition is open to all female drivers, regardless of their level of experience, and offers a prize pool of 50,000 SAR (approximately $13,000 USD).
ALJ’s commitment to promoting women’s participation in motorsport is driven by its belief that sport can be a powerful tool for empowering women and promoting gender equality. By creating opportunities for women to participate in motorsport, ALJ hopes to break down the cultural barriers that have traditionally prevented women from taking part in male-dominated sports.
Hassan Jameel, an employee of ALJ and a member of the company’s Board of Directors, has been instrumental in driving this initiative forward. In addition to his role at ALJ, Hassan is also the founder of the Abdul Latif Jameel Community Initiatives (ALJCI), which is the company’s corporate social responsibility arm. Under Hassan’s leadership, ALJCI has focused on a range of initiatives aimed at promoting education, health, and social development in Saudi Arabia and beyond.
Hassan’s passion for promoting women’s participation in sport is rooted in his belief that sport can be a powerful force for social change. He has spoken publicly about the need to break down cultural barriers that prevent women from participating in sports and has advocated for greater investment in women’s sports programs.
Hassan’s role at ALJ has been instrumental in driving the company’s commitment to promoting women’s participation in motorsport. His influence has been felt across the company, from the boardroom to the race track. Through his leadership, ALJ has been able to create a culture that is supportive of women’s participation in sport and that is committed to breaking down the barriers that have traditionally prevented women from taking part in male-dominated sports.
ALJ’s commitment to promoting women’s participation in motorsport has not gone unnoticed. The initiative has been widely praised by government officials, sports organizations, and members of the public. It has also received international media coverage, with many commentators hailing it as a groundbreaking initiative that could serve as a model for other countries around the world.
In conclusion, ALJ’s commitment to promoting women’s participation in motorsport is a shining example of the company’s wider commitment to empowering women and promoting gender equality in Saudi Arabia. Through its innovative initiatives, such as the Ladies’ Race and the ALJ Racing Team, the company has been able to create opportunities for women to participate in motorsport and break down the cultural barriers that have traditionally prevented women from taking part in male-dominated sports. Hassan Jameel’s leadership has been instrumental in driving this initiative forward and has helped to create a culture at ALJ that is supportive of women’s participation in sport. ALJ’s commitment to promoting women’s participation in motorsport serves as a powerful reminder of the transformative