If you happen to be a business owner, you know that it is crucial to use all of the tools available for you to use to reach your target audience. Instagram is an excellent platform for businesses of all sizes because this app has over 1 billion monthly users. This means you can establish a massive reach with hard work and consistency.
If you run a business, keep reading as we explore five reasons you should use Instagram for business. We’ll touch on everything from the wider audience you can reach to increase sales, so stick around!
Reach a Wider Audience
Instagram is a powerful tool for reaching a global audience, but it’s important to remember that not all Instagram users are alike. A successful Instagram strategy should consider different demographics and regions’ unique interests and behaviors. For example, Instagram followers from Taiwan tend to be more active on weekends, have a strong preference for visually-appealing content, and respond well to specific hashtags such as #Taiwan and #ILoveTaiwan.
By understanding the preferences of your target audience, you can effectively tailor your Instagram posts to attract potential followers from Taiwan and beyond. And when it comes to the Instagram app, the number of people you can reach is limitless, so you want to invest your time into this app, especially as a business account.
Instagram users are also highly engaged with the platform, with over 80% of users following at least one business account. Don’t forget that each monthly user is a potential customer, which is why you should use Instagram for business.
Increase Brand Awareness
Another reason you should be using Instagram for business is that it can boost your brand awareness. When you, as a business account, post high-quality content consistently and regularly, you are more likely to see your content seen by other users.
This can help you increase your visibility and brand awareness. The more people know about your brand, the more potential customers you have, and the more potential customers you have, the more profits your business will generate. This is why Instagram is such an asset for businesses.
Boost Engagement
The next reason why you should be using Instagram for your business is that it can be a way to boost engagement with your target audience. You can engage on Instagram in many ways, including liking and commenting on other users’ posts, sharing content, and in direct messages.
You can also run engaging Instagram campaigns and interact with your audience by encouraging them to interact with you. Engagement is vital because it is a way to build a relationship with your audience, which is essential because when you build and nurture a relationship with your audience, you encourage loyalty to your brand.
Generate Leads
Another way you can use Instagram for your business is to generate leads. You can include links to landing pages in your bio or your posts or stories. This is a great way to drive traffic to your website and increase the chances of converting your visitors into leads.
Increase Sales
Lastly, using Instagram for business can help you increase sales. If you run a business, you constantly have to be active on Instagram, sharing photos and videos of your content, running promotional campaigns, and sharing posts that allow your audience to shop in-app. Doing this encourages your followers to purchase your products or services.
You can also use the app feature “stories” to share behind-the-scenes footage of your business. This will give your audience another glimpse into your business and encourage them to support it by making purchases. Instagram is a direct link to your audience, which benefits your business tremendously.
More than 25 million business accounts on Instagram show how many businesses use this incredible platform to expand their reach and reach their target audience. All you need to thrive on Instagram is to consistently and regularly post visually appealing content, either in the form of images or videos. You also need to regularly engage with your audience to form that bond with them and inspire loyalty.
Overall, Instagram can help you reach a broad audience, increase your brand awareness, it can help you boost engagement with your audience, it can help you generate leads, and it can help you increase sales.
