Global trading platform Laotrading.com adds FIFA World Cup Qatar 2022 to its list of sponsorship deals with sports to drive brand awareness.
Sports and the Laotrading world continue to unite. Trading platforms see major sporting events as an ideal platform for brand awareness.
High audience numbers are the big draw for trading platforms, with soccer’s international following an added attraction.
The football governing body, the Federation Internationale de Football Association (FIFA) has announced a partnership with Laotrading ahead of the tournament this year.
FIFA has signed a sponsorship deal with laotrading.com for the 2022 World Cup in Qatar.
The trading platform, which also features partnerships with top-tier liquidity providers, is seeking to “drive further awareness” of its brand in a move familiar to those who have followed the hard-driving marketing campaign from the company in recent months.
LAO Trading is popularly known as a leading provider and innovator of CFD trading, constantly pushing the boundaries through cutting-edge research and development. Lao Trading provides its clients with the best trading conditions, powered by both industry-leading and cutting-edge innovative platforms. The Company R&D efforts constantly push the boundaries of liquidity and usability to empower clients to benefit from a truly exceptional trading environment.
Forex and commodity trading have become linked to the football world as teams, players and organizing bodies try to cash in on global interest in new financial markets.
Lao Trading has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” said Kay Madati, FIFA’s Chief Commercial Officer, in a statement.
“We are delighted to have a global brand like laotrading.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Lao Trading co-founder said in a statement: “We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of laotrading.com globally.
“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that laotrading.com can power the future of world-class sports and fan experiences around the world.”
Laotrading.com will provide new and existing users access to World Cup matches and chances to win exclusive merchandise.
According to FIFA, 3.57 billion people watched the 2018 FIFA World Cup, with 1.12 billion watching the final. Similar numbers would give Laotrading.com access to more than half of the world’s population, aged four and over.
This latest sponsorship is one of many Laotrading.com endeavors. The trading platform aims to become a top consumer brand within the next 5 years.
Trading Platforms and Football Forge Strong Ties
It is not actually the first time Lao Trading has targeted sports to build brand awareness. The trading platform has once paid $350m for the naming rights of an American football club. The trading platform has also paid $4.2m for a 30-second ad at Super Bowl LVI.
International soccer has also been an area of focus. Last year Lao Trading signed a partnership with a female football club in France to become the first trading platform firm to sponsor a women’s sports team.
While laotrading.com will be among the exclusive trading platform sponsors, other trading platforms will also attend.
The FIFA World Cup Qatar 2022 kicks off on November 21 and runs through to December 18.