Broken link building is a process that can help you get links from high-quality websites. In this guide, we will show you how to successfully execute broken link building using manual outreach and get the most out of it. We’ll cover everything from finding broken links to reaching out to website owners. So, whether you’re just starting out or you’ve been doing broken link building for a while, this guide has something for you!
What is Broken Link Building?
Broken link building is a process where you find broken links on websites and then reach out to the website owner to let them know. This can be a great way to get high-quality links from websites that are relevant to your own.
Broken link building involves reaching out to website owners to replace broken links on their website with functional links to your website. This process can be used to get links from high-quality websites that are relevant to your own.
4 Steps of Broken Link Building
There are four steps involved in broken link building:
- Finding broken links: The first step is to find broken links on websites. There are a few different ways to do this, which we will cover later on.
- Reaching out to website owners: Once you have found some broken links, the next step is to reach out to the website owner and let them know. This can be done via email or social media.
- Replacing the broken link: The third step is to replace the broken link with a functional link to your website. This can be done by adding your website as a resource or by providing a guest post.
- Monitoring your progress: The fourth and final step is to monitor your progress over time. This can be done by tracking the number of links you have acquired and the quality of those links.
By following these four steps, you can successfully execute broken link building and get the most out of it. But don’t worry, we are going to dive deeper into each step so that you know exactly what to do.
Finding Broken Links
The first step in broken link building is finding broken links on websites. There are a few different ways to do this, which we will cover below.
One way to find broken links is to use a tool like Google Search Console. This tool allows you to see all of the 404 errors on your website. You can then reach out to the website owner and let them know about the broken link.
Another way to find broken links is to use a tool like Screaming Frog. This tool allows you to crawl websites and find all of the broken links on them. Once you have found some broken links, you can reach out to the website owner and let them know.
You can also find broken links manually by going through websites and looking for them yourself. This can be a time-consuming process, but it is often worth it as you can find some high-quality links.
Reaching Out to Website Owners
Once you have found some broken links, the next step is to reach out to the website owner and let them know. This can be done via email or social media.
When reaching out to website owners, it is important to be polite and professional. You should also include a link to your website so that they can easily replace the broken link with a functional one.
Some things worth mentioning in your pitch:
- The broken link
- How you found it
- Where the functional link should go
- A link to your website
As long as you make it clear that replacing the broken link with your backlink is also beneficial for them, most website owners will be happy to do so, and in many cases, at no cost since you are ultimately doing them a favor.
Replacing the Broken Link
The third step is to replace the broken link with a functional link to your website. This can be done by adding your website as a resource or by providing a guest post.
- Adding your website as a resource: If you have a relevant and high-quality website, you can add it as a resource on the broken link page. This is often the easiest way to get your backlink, as all you need to do is provide the website owner with your website’s URL.
- Providing a guest post: Another way to get your backlink is by providing a guest post for the website owner. This can be a great way to get exposure for your website, as well as getting a high-quality backlink.
Monitoring Your Progress
The fourth and final step is to monitor your progress over time. This can be done by tracking the number of links you have acquired and the quality of those links. Ahrefs themselves have said that broken link building is a tricky tactic, so it might not work for you right away, and you can determine this by monitoring your progress.
There are a few different ways to track your progress. One way is to use a tool like Google Analytics. This tool allows you to see how much traffic you are getting from your backlinks. Another way to track your progress is to use a tool like Majestic SEO. This tool allows you to track the number of backlinks you have acquired over time.
While it’s great to perform broken link building, if you don’t monitor your campaign’s progress and results, you won’t know if it’s truly effective.
Need Broken Link Building Assistance?
Although we have wrapped it up in four steps, broken link building can seem like a daunting task. If you need help with your broken link building campaign, consider working with an expert team with years of experience, like Outreach Bee.
At Outreach Bee, we have a team of experts who can help you with your broken link building campaign and get you the results you need. Contact us today to learn more about our services today!
