They say that customer is king. And serving the king well guarantees growth and success. This old business saying is something that resonates strongly with Solomon Ibragimov, aka El Russo, jeweler extraordinaire. And looking at Ibragimov’s success today, we have every reason to believe he’s right.
Solomon Ibragimov’s inspiring story began when he was introduced to the jewelry business by his father as a 15-year-old. Once he stepped in, there was no looking back. Solomon was dazzled by the world of sparkling gems and metals. He eventually created El Russo & Co to give a home to the resplendent modern jewelry that took birth from his vision. And with the quality and expertise that he had to offer, his business automatically soared. Today, Solomon Ibragimov is one of the most successful jewelers in the country. What is the secret behind his success, we ask.
Well, Solomon Ibragimov believes it is the experience that they provide for their customers. For El Russo & Co, the customer is not just someone who is going to buy their jewelry but a real person who would become a friend and loyal partner of the business. Ibragimov has carefully cultivated customer relationships, and over the years, built a loyal repertoire of consumers. The team at El Russo & Co is unparalleled in its customer service, and it is this quality that brings customers back time and again.
Growth is not a one-time occurrence but an ongoing process, believes Solomon Ibragimov. “By ensuring customer satisfaction, companies can increase their reliability. Loyalty and reliability, coupled with exceptional quality and passion, are what facilitate growth. In the long run, building a family of customers helps businesses grow steadily and comfortably with a good reputation and image,” he explains.
Solomon Ibragimov’s passion for his craft and devotion to providing the best experience to his clients are visible in his success and the rave customer reviews. This is why he believes customer satisfaction should always be an entrepreneur’s number one focus for sustained, long-term success.