Today’s youngsters no longer dream about being a pop star or famous footballer; they dream about being a social media influencer. It’s the stars of platforms such as Instagram that inspire, engage, and entertain a brand new generation. Obviously, becoming a social media influencer is nowhere near as easy as it looks. It takes time, talent, and that elusive x-factor which just can’t be bottled. However, if there is a winning formula and guide to becoming an influencer, digital agency Dareal Media has created it. For four years, the New York company has been lending aspiring influencers a helping hand when it comes to establishing themselves. Here are five tips they believe everyone starting on their social media journey should know.
Content Is King
Everyone should know this by now, but it bears repeating; your content isn’t filler. It should be unique, authentic, and engaging. Quality content attracts followers and brands, and to be successful; you need to do both.
Channel Your Individuality
Do not spread yourself too thinly when it comes to social media. Pick one or two platforms that best suit you as an individual and work it! Remember, it’s never wise to be a Jack of all trades and master of none.
Build It And They Will Come
Killer content and picking the right platform are a good foundation, but now it’s time to promote and sell your brand. SEO strategies and cross-promoting are all essential tools to build a digital infrastructure that’ll serve to draw attention and help spread the word.
Engage To Expand
To grow your audience, you need to engage your audience, and this just doesn’t mean posting content and forgetting about it. It involves responding to comments and answering questions. Retaining an active presence is key.
Maintain Standards
Once you are up and running as a successful social media influencer, it’s easy to take your eye off the ball and let standards slide. This is a huge mistake. Your followers expect high-quality content at all times, and your job is to keep on improving and delivering the unexpected.