Jaiah Kai Kai has had quite a journey from IT Senior Project Manager at NBC Universal to inventing the Energy Drink Supplement Venture “GYM MOLLY”.
He and his business partner Greg Booth have some serious goals in making “GYM MOLLY” the most premium Fitness & Lifestyle brand.
The Los Angeles Startup introduced their brand at the Globally renowned Exhibition – the LA Fitness Expo in 2018. Within their first 18 months, Gym Molly secured two US Trademarks, cultivated over 15,000 Instagram followers, and united a team of Professional Athletes & Influencers. Their viral Christmas video on TikTok garnered 3.1M views and over 20,000 shares. Today they have over 55,000 followers on instagram and 71,000 on TikTok as their online following continues to explode.
Preworkout is widely seen as a male focused supplement, but Gym Molly’s success is largely attributed to their young (18 – 35yr) health-conscious female fanbase. Gym Molly’s near majority (45%) female customer base has the industry turning heads.
The serial entrepreneurs say:
” At Gym Molly, we’re dedicated to helping people live their best lives through Health & Fitness. Since our November 2017 launch, we’ve put the customer first and made it our mission to provide the highest quality products in the industry. Our attention to detail & passion for innovation is why Gym Molly has been embraced by the largest retailers in America and attracted an international following. “
Despite being in the highly competitive supplement market, Both Jaiah Kai Kai & Greg Booth differentiated themselves on Instagram by building a lifestyle around their company.
This is a hot start up to watch, and we look forward to see the kind of viral marketing they put together in summer 2020.