THUNDER BAY – Superior Country will be hosting their 42ndAnnual General Meeting on November 22 at the Prince Arthur Hotel in Thunder Bay, Ontario. Superior Country is a not-for-profit destination marketing organization, representing a large section of Northwest Ontario; English River in the West through to White River in the East and up North to include Armstrong and Greenstone. Tourism industry stakeholders, including business owners/operators and municipal staff and officials, will gather during the event to review the organization’s dealings within the last year and to plan the continued promotion of the Superior Country region as a tourism destination.
Announcing the organizations newly developed 5-year strategic plan will be a major aspect of the AGM in sharing the future direction of marketing the region. A new partnership between Superior Country and Parks Canada – Lake Superior National Marine Conversation Area will be announced. This partnership will see to the implementation of a new online, interactive, hiking trail tool that will promote the Superior Country region as a Superior hiking destination. This resource will allow travellers to view trails in the region. Detailed information on each trail will be available including difficulty level, elevation gain, points of interest, and more.
Superior Country continues to produce the Lake Superior Circle Tour Adventure Guide, an annual publication for tourists travelling around Lake Superior. The organization is adopting new enhancements for the guide such as a complete list of campgrounds around the lake, refreshed editorial and a new online video-marketing campaign that builds off of previous successful advertising initiatives.
Also, on the horizon for Superior Country, comes the production of an all-new regional travel guide. The Superior Country Travel Guide amalgamates the organization’s previous publications of the Lodge & Outfitter Guide, Regional Map Guide, and the Online Event Guide, to produce this new piece. Superior Country will be focussing on target distribution to ensure the guide gets into the hands of travellers who are likely to visit the region. This will be done through consumer shows in both Canada and the US along with targeted online marketing.