LONDON – TECH – Many website owners and developers know how a good website can increase the visibility and reach of their brand, leading to increased sales and customer retention. User-friendly and well-designed web pages can help improve your website’s rating, but that should not be all. You should also invest in a good web hosting company that you can trust and that can help you achieve your goals.
Choosing a web hosting company could either mean success or failure to your website. That is why it is very important to pay attention to even the smallest details when picking the best web hosting company for your business. Make sure to check out some useful online reviews to know more about the web hosting services that you can try. These guys did a decent write-up on Heart Internet, one of the longest running web hosting companies based in the UK that offers cheap plans to clients and has a 100% money-back guarantee.
Meanwhile, here are five reasons that you should get a hosting company for your website today.
Improve Uptime and Reliability
One of the most important cornerstones of a good website is a high uptime rate and availability. And this is exactly what a web hosting company can offer to your website. By maintaining multiple servers in their data centers, you can be confident that your web pages are made available to your customers in almost 100% of the time. As much as possible you should aim for the “three nines” or at least 99.9% uptime rate. This would translate to only 43 minutes of average expected downtime per day or roughly 8.8 days per year.
Maintain Your Web Ranking
By making sure that your website will not suffer from a serious downtime, web hosting service providers can also help your website maintain a good web ranking. Online visitors are more likely to leave websites that are frequently going into unexpected downtime, leading to a decrease in retention rate. Uptime availability is also considered by Google and other top search engines as an important factor in SERP (search engine results page) ranking.
Increase Your Website’s Security
Many website owners do not pay that much attention to securing their website from cybercriminals. But once the unexpected happens to your website, it might be too late and too difficult for you to recover from the damage. Web hosting companies offer firewalls, secure network systems, and other preventive solutions that can help protect your website from various online threats.
Speed Up Loading Times
Web hosting companies offer advanced servers which can be classified into shared, dedicated, and virtual private servers. Depending on the technology that your service provider uses, a shared server might already be sufficient to run your website. Otherwise, a virtual private server can be a perfect solution to slow loading times that may lower your customers’ satisfaction rate.
Avoid Accidental Loss of Files
If you are housing your own data center, you are always vulnerable to experiencing accidental loss of files. But if you let a good web hosting company do the work, losing your files is the last thing that should scare you. Established web hosting companies have multiple data centers scattered in several locations where your most important files are securely stored and backed up regularly.