When it comes to choosing the right content management system (CMS), there are many factors that you must consider such as your business goals, resources and your industry. While there are many options to choose from, the two most popular CMS platforms are definitely WordPress and HubSpot. In this article, we will be focusing on HubSpot and why is it the perfect solution for small and medium-sized businesses.
What is HubSpot?
Founded in 2006, HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Over the years it has emerged as an industry leader in the field of marketing automation, having the maximum customers and market share than any other platform.
HubSpot features a WYSIWYG editor, which implies a user interface that allows the user to view something very similar to the end result—while the document is being created.
This allows HubSpot to offer its users the best of both worlds — a platform with the flexibility to create custom features as well as choose from the readymade templates available.
HubSpot: The Perfect Solution for Small and Medium-Sized Business
HubSpot is a one-stop solution for any business’s marketing, sales and customer service needs. Moreover, it can cater to businesses of all sizes-small, medium, or enterprises. Why? Well, because each part of HubSpot has been designed to aid growth and business expansion- so that as your business grows, your HubSpot portal can grow too.
Being a small or mid-sized business comes with its own set of challenges such as a limited budget, not having enough customers, lack of a centralized process, not converting leads into customers, difficulty blogging, spending too much time managing leads etc. HubSpot does a good job of addressing these concerns head-on, hence making it a perfect solution for small and medium-sized businesses. It is designed to help attract and convert buyers who have a fixed buying process rather than assisting quick, transactional purchases such as in the case of eCommerce.
In 2016, Nucleus Research named HubSpot the leader in usability for SMBs in its marketing automation report. The report compared 4 marketing automation platforms- HubSpot, Pardot, Marketo and Eloqua. HubSpot emerged as the leader in terms of usability and ROI.
Why Hubspot Cos/Cms Platform Is The Best Choice For Small And Medium-Sized Businesses
Lets now look at some parameters where HubSpot CMS fares very well for SMBs.
- Usability
The great thing about HubSpot is its usability. Any marketer regardless of his/her skill level can use the platform for varied tasks. Hubspot is easy to implement and easy to learn.From a design perspective, HubSpot CMS Hub has a vast collection of templates that are easy to use and customize. To create custom templates/modules you can work with a certified HubSpot Development agency like Uplers. HubSpot focuses on simplicity and usability for most of its features. The accessible interface also gives clients the opportunity to make changes on their own.
The platform’s ease of use and the ability to get a website up and running in no time, with built-in marketing tools has made HubSpot the #1 product for marketers in 2020.
- Return on Investment
First thing first, the HubSpot CRM is completely free. Yes! You can add unlimited users and up to 1M contacts. This is perfect for a small business in need of a basic solution, one which includes forms, contacts and CRM. The best part? The HubSpot CRM is free forever – meaning your business has everything it needs to manage its contacts from the first interaction until the end of the buyer’s journey.
Other than that, Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons. For instance, mid-sized companies looking to streamline and scale their operations can opt for the HubSpot Professional package. You can choose the plan that suits your business needs.
At first glance, the platform may seem pricey but if you think about it is a good long term investment with promising returns. Purchasing separate software platforms to manage all your marketing, sales, and customer service needs would cost you a lot more, not to mention the added headache of integrating all of them successfully. With HubSpot, it does all of it for you.
- Unparalleled Support
The level of support provided by HubSpot is unmatched. They go beyond just the tech support, providing account managers, channel consultants, certification courses as well as a massive library of resources for its customers. If you have any questions or concerns, you can reach out to HubSpot’s customer service teams at any time. It has the following support teams: Javascript support, language support, email support, chat support, blog, FAQ, phone support. For a small or medium-sized business, this is a great plus, as it gives an assurance that there is somebody who has got your back in case you get stuck.
- Integration
If you are considering HubSpot, you will need to integrate with other tools that your company would continue using – such as SalesForce, SurveyMonkey, Eventbrite, Wistia, Zendesk, etc. Juggling between multiple software and applications is not only tedious but also a time killer. Hubspot believes that it should be easier to discover and connect the tools you need to grow your business. Therefore, say Hello to the HubSpot marketplace. The HubSpot Marketplace, featuring over 200 powerful integrations, allows visitors to search and learn more about the various integrations and their functions, and then connect HubSpot to their integration of choice. This means all of your information and data would live in a central location with no manual entry required! How convenient!
Conclusion
By now, you must have realized why HubSpot is highly regarded by businesses, experts and customers worldwide. It is a whole world in itself. If you are an SMB looking to make most of HubSpot’s ever-expanding features, connect with a certified HubSpot COS development agency partner today.
